Performance Marketing measurement & optimization.
Shruti Agrawal
AVP Marketing
Tata 1mg
AI Agents in 10 Minutes: A Practical Masterclass
Going beyond bots to functional Agentic AI which actually thinks and works
Praatiek Siingh
Director - North
Gnani.ai
MamyPoko Pants drives13x ROAS with Commerce Media Network
MamyPoko Pants achieved an impressive 13x Return on Ad Spend (ROAS) by leveraging
Commerce Media Network's precision targeting and closed-loop measurement capabilities. By reaching the
right audience at the right moment of purchase intent, the brand was able to maximize efficiency, drive
conversions, and deliver measurable business impact.
Raghav Upadhyay
Head of Performance Marketing
Pumpkin
Rethink Search. Reclaim Revenue.
Ankit Tandon
Founder & CEO
Affinity
Smart Screens, Smarter Strategy: Intel's CTV Journey with Yahoo DSP
Ritu Mittal
National Sales Head
Cereone
Shrishti Gupta
Marketing Manager
Intel
How JBL Leveraged CTV Innovation
With the growth in CTV space, how JBL drives or leverages the channel to target
their consumers and build on TOMA
Avinash Tiwary
Head of Digital Services, North
Havas Media
Akhil Sethi
Head of Digital Marketing
JBL
Making Influencer marketing a performance channel
Influencer ≠ Only Branding. In this session, the IndiaMART team shares how they
turned influencer marketing into a measurable performance channel designed for outcomes. The team will
share the insights on creator selection, fraud detection, performance-linked payouts, attribution stack
and end-to-end tracking.
Robin Samuel
VP and Head Marketing
IndiaMART
The Trust Algorithm: Why Your Digital Ad Spend is Failing in Bharat
Samriddhi Katyal
CEO & Founder
Influns
30% Better ROAS with Blink Digital's Proven Performance Formula - Powered by
Hustle AI
In this session, we will showcase how Blink Digital helped Swiggy Instamart
overcome high Customer Acquisition Costs (CAC) and scale new user acquisition efficiently. By leveraging
User-Generated Content (UGC) and Blink's proven Hook-Hold-Convert formula, we achieved an 80% reduction
in CAC and significantly increased user engagement. This session will provide actionable insights into
how creative-first performance marketing can drive better results on Meta and scale efficiently for
brands of all sizes.
Sadhvi Dhawan
Vice President – Media, Blink Digital
Blink Digital