While PPC, social ads, and marketing campaigns dominate the spotlight, the real growth often comes from the less discussed pillars: Channel Partners and Customer Engagement. These pillars can drive acquisition, repeat business, boost lifetime value, and build sustainable revenues. Through Benepik's case studies, we'll show how rewarding your Channel Partners, Gamifying Customer Interactions, and Creating Loyalty at every touchpoint can deliver lasting impact.

Discover how Thomas Cook used regional languages to connect with diverse audiences, boost engagement, and achieve impactful results in tourism marketing.

Every day, thousands of brands pour money into ads and social media content that barely convert while their competitors seem to effortlessly attract customers at half the cost. This straight-talking 30-minute session cuts through the noise to show you exactly how successful brands, affiliate marketers and e-commerce businesses are using new age methods to double their impact, with simple AI tools you can start using today. No fancy jargon, no overwhelming tech - just real case studies from real businesses that went from barely noticed to constantly getting viral. You'll learn the exact tools Top 1% marketers use, that cost less than your coffee bills, but deliver mind blowing results. Get a clear roadmap that works whether you're posting for the first time or ready to scale up. This isn't theory - it's the practical playbook that small businesses and big brands are using today to win online.

A Masterclass on how you take legacy marketing foundations and supercharge them with programmatic buying, martech stacks, and real-time execution. A behind-the-scenes look at how we transformed into a phygital NBFC.

In this 20-minute masterclass, I'll share how businesses and personal brands can stop losing money on campaigns that don't convert, and instead build sustainable growth. Pulling from my experience scaling real estate businesses with performance ads and growing a doctor's personal brand from 1K to 100K+ followers, I'll break down the mistakes to avoid, the frameworks that work, and how to turn attention into measurable revenue. The audience will leave with actionable tactics they can apply right away.

Marketers today need more than clicks and likes — they need signals that truly predict purchase intent. Rising acquisition costs, weak ROI, and loyalty programs that don't stick prove that traditional signals aren't enough. With Growth Hub by Pine Labs, brands can turn real-world transaction data into a powerful growth driver. Discover how leading marketers are separating browsers from buyers, designing sharper campaigns, personalizing engagement, and delivering measurable ROI through spend intelligence.

The content will delve into the critical importance of effective testing and demonstrate how attendees can leverage MGID's AI tools, such as CTR Guard, to maintain ad performance before fatigue sets in, and CPA Tune, for smarter optimization to achieve the best possible return on investment.

With insurance penetration at just 3% in India, the category is still largely male-dominated—men not only buy for themselves but also make the decisions for women. As a result, most brand offers are designed in a language and style that appeal more to men than women. Using the consumr.ai platform, we unpacked the women customer database by Aditya Birla Capital, to a richer demographic and psychographic understanding. This revealed the finer nuances in their needs and motivations, enabling the brand to design a insurance plan and communication that felt personally relevant, resonant, and empowering for women.

When brands scale, the risks of negative sentiment multiply—as 94% of consumers make decisions based on reviews, even one poor review, misaligned message, or viral backlash can erode trust and conversions quickly. O+io Sentiment+ bridges this gap with AI-powered narrative intelligence, mapping the entire consumer journey from awareness to advocacy. By analyzing emotional triggers, competitive chatter, and audience response patterns, our D7 Model defines, monitors, and scales brand reputation in real time.

Examples of AI-driven rich media creatives executed for global brands in Southeast Asia.

Explurger is the world's first AI-powered travel and lifestyle social media platform, co-founded by Bollywood actor Sonu Sood and tech entrepreneur Jitin Bhatia. Designed for the experience-driven generation, Explurger enables users to log, share, and discover real-world journeys — from road trips to weekend getaways — while rewarding them for engagement. Backed by- Affle India. Awarded by - Google (Top most innovative app). For brands, Explurger delivers a highly relevant audience of 16M+ users across 75+ countries with 3X CTRs and 4X engagement compared to traditional platforms. The platform's precision targeting uses geo-tagging, behavioural signals, and interest-based cohorts to connect advertisers with high-intent audiences. From awareness campaigns to lower-funnel actions like leads, test drives, and purchases, Explurger offers a unique blend of community authenticity and performance marketing power — making it the ideal place for brands to achieve measurable results.

Going beyond bots to functional Agentic AI which actually thinks and works

MamyPoko Pants achieved an impressive 13x Return on Ad Spend (ROAS) by leveraging Commerce Media Network's precision targeting and closed-loop measurement capabilities. By reaching the right audience at the right moment of purchase intent, the brand was able to maximize efficiency, drive conversions, and deliver measurable business impact.

With the growth in CTV space, how JBL drives or leverages the channel to target their consumers and build on TOMA

Influencer ≠ Only Branding. In this session, the IndiaMART team shares how they turned influencer marketing into a measurable performance channel designed for outcomes. The team will share the insights on creator selection, fraud detection, performance-linked payouts, attribution stack and end-to-end tracking.

Join Amit Kaul, Chief Growth Officer at Influns, as he shares insights on why digital ad spend is failing in Bharat and how to fix it with the trust algorithm.

In this session, we will showcase how Blink Digital helped Swiggy Instamart overcome high Customer Acquisition Costs (CAC) and scale new user acquisition efficiently. By leveraging User-Generated Content (UGC) and Blink's proven Hook-Hold-Convert formula, we achieved an 80% reduction in CAC and significantly increased user engagement. This session will provide actionable insights into how creative-first performance marketing can drive better results on Meta and scale efficiently for brands of all sizes.